The Measure has just debuted their fall collection, inspired by Shakespeare's Twelfth Night. I'm a literature nerd and studied Twelfth Night when I was younger, so completely love this connection.
The Measure's designer, Kiki Fluhr, reflects on her childhood for inspiration when designing her collections.
”I have this memory of being a little girl and wandering through the woods behind my grandparent’s house. I felt like an explorer, discovering things for the first time, climbing trees I was sure no one had climbed before. There’s something about childhood that is a daily discovering of something new..."
"..It’s this feeling I try to evoke in my clothing. New ways of pairing classic things together, new closures on a traditional dress, new asymmetry on an otherwise standard shape. Life is full of the expected, but childhood is a constant string of revelations. I hope my line is a portrayal of just those discoveries.”
Fluhr hopes her designs will be worn by girls who are are independent, strong, witty, charming, and well-dressed; just the type of girls many of us are hoping to raise.